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Analytics Service Detail

Analytics Setup

Analytics setup is the foundation of all data-driven decisions. Without proper implementation, every report, dashboard, and optimization decision is built on incomplete or misleading data. We set up and validate your analytics stack so the numbers reflect what is actually happening.

What It Is Today

Modern analytics has shifted significantly with GA4, server-side tagging, and privacy-first measurement. Universal Analytics is gone, and GA4 event-based tracking requires intentional implementation to capture the events that matter. Most sites have gaps, duplicate events, or misconfigured conversions without realizing it. Proper setup means clean, verified data from every traffic source and user action that drives your business.

Management Models

  • One-time setup and verification with handoff documentation
  • Managed ongoing by Olmem Technical Solutions (Olmem Tech) with monthly data reviews
  • Setup with team training and a self-service reporting layer

Ideal For

  • New sites needing analytics from the ground up
  • Businesses migrating from Universal Analytics to GA4
  • Teams whose data does not match reality or has gaps

What Is Included

  • GA4 property setup and event schema design
  • Google Tag Manager container configuration
  • Conversion goal and key event marking
  • Cross-domain and subdomain tracking if applicable
  • Data validation and QA report
Deliverables

What you receive from this engagement

Fully configured GA4 property with verified events
GTM container with documented tag architecture
Conversion tracking report with baseline data
Implementation documentation for ongoing team use
Expected Outcomes
  • Accurate, complete data across all traffic sources
  • Reliable conversion events tied to real business actions
  • A clean analytics foundation for future reporting and optimization
Pricing Approach

Analytics engagements are scoped based on your stack, site complexity, and the reporting model that fits your team. Pricing varies by scope — contact us to discuss your specific setup.

Related Analytics Services

Explore other analytics service areas

Performance Reporting

Structured reporting dashboards and regular analysis that translate your data into decisions, not just numbers.

Conversion Tracking

Precise measurement of the actions that matter — form fills, calls, purchases, and qualified engagement events.

Current Limitations To Plan For
  • Consent mode is required for accurate data in privacy-regulated regions
  • Server-side tagging adds cost and infrastructure overhead
  • Analytics accuracy depends on consistent site architecture maintenance

Ready to get accurate analytics setup for your business?

Book a call and we will audit your current setup, identify measurement gaps, and scope an engagement aligned to your data goals.